How West Coast POS is Winning with Tonic POS: A Partner Success Story

In this episode of Talk Tonic, Geof Kine of West Coast POS shares how his team is driving major partner success with Tonic POS — even in one of the most challenging markets in the country.

California’s complex legal landscape can be a minefield for POS resellers. But Geof and his team at West Coast POS are proving that a strong service culture, trusted relationships, and the right partner make all the difference. Their recent wins include commitments from multiple restaurant chains and a growing footprint in California’s dynamic hospitality scene.

So what’s behind their West Coast POS success? For Geof, it comes down to deep restaurant experience, unwavering support, and a relentless focus on building trust. Every member of his team has worked in restaurants. They speak the language of their customers — literally (their team handles support in English, Spanish, French, and German). They offer 7 am to 11 pm support daily, ensuring restaurants always have a trusted partner when it matters most.

Geof also shares his perspective on key challenges facing the VAR community — including the unsustainable “race to the bottom” that erodes trust in the industry. His solution: remain transparent, deliver unmatched service, and become a true consultant to every customer.

Why did West Coast POS choose Tonic POS? In Geof’s words: it felt like family. A partner-first culture was key — and that’s exactly what drew them in.

Watch the full Talk Tonic interview and get inspired by this West Coast POS partner success story.

Visit West Coast POS’s website to learn more about their services and solutions at www.wc-pos.com.

Interested in partnering with a company that shares this partner-first philosophy? Learn more about our Partner Program and how we can help you grow your business.