Why Tonic?
More Than a POS Provider, We’re Your Partners in Restaurant Success
For years, restaurant owners have faced a tough choice. Impersonal, one-size-fits-all tech from distant corporations, or DIY software cobbled together with unreliable support.
Tonic is different.
We’re a team of restaurant veterans and seasoned tech experts who built our careers in the trenches, from washing dishes to founding POS companies. We know what it takes to run a thriving restaurant in today’s market because most of us have done it.
That’s why we built Tonic: a cloud-based POS system backed by local support that actually picks up the phone. We believe in giving partners and operators the tools, knowledge, and personalized service they need to run real restaurants in the real world.
Our Core Values: The Heart of Tonic
Our core values aren’t a list on a wall. They’re the principles that shape how we make decisions, how we treat partners, and how we show up for the restaurants who count on us. They reflect who we are, who we want to work with, and what we’re trying to build in this industry.
We're All In
We work for a shared vision of success. That means going beyond our roles when partners need help, taking real pride in what we ship, and staying honest about both wins and gaps.
We Dare to Be Different
We challenge the status quo, and we have fun doing it. People come before profit, purpose comes before posture, and everyone is encouraged to bring themselves to the work.
We're Human
We believe in authenticity, real relationships, and the kind of communication that makes work better. We respect difference, listen actively, and grow alongside the people we work with.
These values aren’t just how we describe ourselves. They’re how partners and clients should expect us to behave.
Experience That Translates
Tonic’s leadership team has built POS systems from scratch, run payment processing companies, and supported thousands of restaurants across the country. That depth shows up in two specific ways.
First, we know what restaurants actually need from a POS, because most of our team has worked in one. We’ve felt the pain of a system that goes down on a Friday night, a printer that won’t talk to the kitchen, and a back office that takes an hour to do what should take five minutes.
Second, we know what partners need from a vendor, because most of us have lived on the other side of that relationship. We’ve evaluated the contracts, sat through the demos, and felt what it’s like when a vendor disappears after the deal closes. That experience shapes how Tonic shows up: local presence, channel-first economics, and people who pick up the phone when it counts.
We don’t always get it right. But we’re committed to a different kind of POS company, one that earns its credibility through follow-through.
Built Around the Partner Channel
Tonic sells through partners. Not around them, not in addition to them — through them. That single decision shapes nearly everything about how this company operates: how we price, how we support, how we build product, and how we measure success. When partners win, Tonic wins. The math really is that simple.
Guiding the Vision
Tyler
Founder, Chief Evangelist Officer
From restaurant server to fintech visionary, Tyler’s journey is all about turning passion into purpose. With nearly 20 years of experience in the payment processing industry, he founded VersiTech in 2017 with a clear mission to combine cutting-edge POS technology with unparalleled local support.
A two-time winner of the RSPA Forty Under 40 award (2023, 2024), a guest judge and mentor on the business competition reality show, The Blox, and a past member of the RSPA Board of Directors, Tyler is a recognized POS leader and innovator in the restaurant technology space. His big-picture thinking and down-to-earth approach inspire his team to deliver exceptional solutions that make a real difference for restaurants.
Gary
Founder, Chief Industry Officer
Gary has spent more than 25 years inside the POS and payments industry, and that depth is exactly what he brings to Tonic every day. As co-founder of HotSauce POS and the architect behind BOLD Integrated Payments, he’s seen the channel evolve from every angle. In his role as Chief Industry Officer, Gary is the company’s go-to authority on where POS and payments are heading and why it matters for partners and restaurants alike. He works closely with the executive team to translate that perspective into systems, programs, and decisions that keep Tonic grounded in industry reality.
Patty
Chief Operating Officer
As Chief Operating Officer, Patty helps keep Tonic moving forward. She leads day-to-day operations, sits on the Executive Team, and guides the Leadership Team in turning strategy into action. With responsibility for overall P&L management, operational performance, and the systems that support the business, Patty is focused on creating alignment, improving efficiency, and clearing barriers that get in the way. Her work helps ensure Tonic can scale with intention while delivering a better experience for both partners and clients.
Sam
Chief Revenue Officer
Sam joined Tonic as Chief Revenue Officer after years of building and leading high-growth commercial teams, most recently as EVP of Strategic Growth at Pace International. He owns the full lifecycle of the reseller channel, sales, marketing, and go-to-market strategy, and he sits on the Executive Team helping shape how Tonic shows up for partners and clients. Sam’s approach is rooted in clarity: clear targets, clear accountability, and a clear path for partners to grow alongside the brand. He’s focused on building a revenue engine that earns trust through follow-through, not just pipeline numbers.
Jesse
Chief Transformation Officer
Jesse is Tonic’s Chief Transformation Officer, helping drive operational excellence and continuous improvement across the business. As a member of the Leadership Team, he provides operational leadership for the CRM and Risk team while serving as a trusted subject matter expert across the company. Jesse is focused on strengthening systems, supporting complex problem-solving, and helping teams navigate change with clarity, consistency, and forward momentum.
James
Senior VP of Services, Support, & Success
James leads the teams and systems that keep Tonic’s partners and clients supported across every stage of the relationship. As Senior Vice President of Customer Service & Support, he oversees Services, Support, and the centralized Learning & Development function he’s been building from the ground up. James brings structure, accountability, and clarity to onboarding, performance, and enablement. The result is a more aligned operation, more consistent training, and a noticeably better experience for the partners and clients who count on Tonic every day.
Chris V
VP of Marketing
Chris is Tonic’s Vice President of Marketing, leading the strategy and storytelling that shape how the brand shows up in the market. With deep experience across restaurant technology, he helps connect product value, partner needs, and company vision in ways that are clear, practical, and growth-focused. Chris is focused on building stronger messaging, driving alignment across teams, and supporting the partners and clients who power Tonic’s success. His approach blends sharp commercial instincts with a genuine respect for the people doing the work, whether that’s a partner running a sales call or an operator finishing a Friday night close.
Colette
VP of GTM Strategy & Growth
Colette has spent more than 25 years in partner management and channel development, and she puts every bit of it to work as VP of GTM Strategy & Growth. She leads Tonic’s GTM, Direct, Revenue Operations, and Client Enablement functions, sets the bar for service expectations across her organization, and serves as the senior escalation point when partners need someone to make things right. Colette’s strength is creating the kind of mutually beneficial relationships that make growth feel sustainable rather than forced. Partners know her as a steady advocate who follows through.
Chris B
Director of People & Culture
Chris leads the People & Culture function at VersiTech, with operational responsibility for HR, employee development, and the manager training programs that shape how the company grows. He came to Tonic from Precision Castparts, the Portland-based Fortune 500 manufacturer, where he spent years in management roles inside one of the most operationally rigorous environments in the country. That experience translates directly into the work he’s doing now: building structure, consistency, and care into how Tonic hires, develops, and supports its people, so the company can scale without losing what makes it Tonic.
Edie
Head of Engineering
Edie leads day-to-day Development, QA, and DevOps as Tonic’s Head of Engineering. Her path into the role is unusual in the best way. She started out as a video game developer after earning her degree in game design and development from Rochester Institute of Technology, then moved into software engineering across logistics, fintech, and IoT, including time as a lead engineer and fractional CTO. Before joining Tonic, she founded her own software development agency. Edie brings a builder’s mindset to engineering leadership, with a focus on shipping reliable software the team is proud of.
A leadership team with skin in the game
Most of the people leading Tonic have spent time in restaurants, in payments, or in the partner channel. That context shapes every decision we make. We’re not chasing trends or optimizing for an exit. We’re building a company the industry can rely on for the long haul.
Crafting the Future of Restaurant POS
Tony
Director of Product
A passionate product manager with nearly two decades of experience in the hospitality and restaurant software industry, Tony is dedicated to creating solutions that empower businesses of all sizes. At Tonic, he leads the product team, developing and executing roadmaps that drive innovation and growth. With a deep understanding of restaurateur needs and a collaborative approach to problem-solving, Tony ensures Tonic’s products remain at the forefront of the industry.
Eric
Director of Solution Delivery
Eric isn’t just a software developer, he’s a restaurant tech pioneer. His journey began in the early 90s, when he built his own POS system out of necessity, there being nothing on the market that met his needs as a restaurant owner. That entrepreneurial spirit and hands-on experience have driven him to create some of the industry’s most impactful software solutions. As Director of Solution Delivery, Eric owns the architecture and coding standards that keep Tonic’s platform on track, bringing decades of expertise and a passion for innovation to every line of code.
Jeff
Senior Software Director
With over 25 years of experience in the POS industry, Jeff has been instrumental in shaping the technology landscape for restaurants. At Tonic, he leverages his deep expertise to lead special development projects, ensuring Tonic’s software remains innovative, user-friendly, and tailored to the unique needs of the restaurant industry. His passion for problem-solving and commitment to creating impactful solutions make him an invaluable asset to the team.
Your Partners in Expansion
Jason
TAP Sales Engineer & Special Projects Manager
A motivated and technically skilled POS professional, Jason is dedicated to empowering Tonic’s partners through seamless onboarding and comprehensive support. With a proven track record in client relationship management and technical problem-solving, he ensures partners have the tools and resources they need to thrive. As TAP Sales Engineer and Special Projects Manager, Jason leads dealer onboarding and implementation, designs the documentation that newer partners lean on during their first installs, and feeds field insights back to Product and R&D so the platform keeps improving where it matters most.
Max
Channel Manager
Max is the day-to-day connection point between Tonic’s partners and the teams behind the platform. He helps partners deliver demos, fields the technical questions that pop up mid-cycle, and carries field feedback back to Product, Support, and Channel so the partner and merchant experience keeps getting better. He came to Tonic from GoTab, where he led partner success after earlier work in customer experience and operations. A Kendall College culinary grad, Max actually knows what happens behind the line, which makes him a more credible voice when partners are working through real-world restaurant problems.
Ready to Expand Your Business?
Partner with Tonic and offer your clients a POS that holds up at peak. We’ll give you the tools, training, and channel-first economics to grow a real book of business.
Empowering Your Team for Success
jon
Director of POS service & support
A POS veteran with nearly 20 years of experience leading POS companies, Jon knows the restaurant industry inside and out. He’s passionate about helping businesses thrive and is dedicated to providing top-notch support to our partners and clients. As Director of POS Service & Support, he owns the team that handles hardware, inventory management, and the kind of complex Tier 3 issues that don’t fit neatly into a script. Jon’s calm, methodical approach is exactly what high-pressure support work requires, and his teams reflect it. With Jon leading the team, you’re in expert hands.
Dan
Director of Strategic Growth
Dan leads Strategic Growth at VersiTech, working across both Tonic and BOLD to build success plans with assigned partners and keep accounts moving in the right direction. A “Circle of Excellence” winner in his first full year with the company, Dan has earned a reputation for showing up consistently, doing what he says, and treating partner relationships like long-term investments. He’s based in Oklahoma and brings a grounded, no-shortcuts approach to a job where trust is everything. If a partner needs a real conversation about growth, Dan is the kind of person you want on the other end of it.
Bert
Manager of Project Management
Bert leads the team that gets new partners up and running. He’s been at Tonic since 2023, first as an onboarding specialist and now managing the project managers who carry partners through the program from kickoff to first install. A Southern New Hampshire University grad with a background in client success and program management at The Echelon Group, Bert is the kind of operator who builds calm into a process that can otherwise feel like drinking from a firehose. He cares about the work, he cares about the partners, and it shows.
The Creatives Behind the Message
ADAM
HEAD of product marketing
Adam leads the charge in sharing Tonic’s story with the world. He’s passionate about the restaurant industry and loves finding new ways to connect with restaurant owners and operators. With his background in both restaurants and technology, he brings a unique perspective to the team.
When he’s not crafting compelling marketing content, you can find him digging into the latest industry trends or geeking out over the newest POS tech.
Sophia
Director of Events & Content
Sophia is the maestro of meaningful moments at Tonic. She’s got a knack for bringing people together and creating experiences that resonate. With her background in merchant processing and partner success, she knows what makes our partners and clients tick. From insightful webinars to impactful industry events, Sophia orchestrates it all with a focus on connection and value. If you’re lucky enough to catch one of her events, be prepared for a healthy dose of inspiration and a whole lot of fun.
Tonic is growing, and we’re hiring people who care about the work and the people it serves. If you’re a problem-solver who likes shipping things that matter, take a look at what’s open.
Where We Come From
We’re the folks who stay late after a shift to tinker with code. Who think a better closeout report is worth getting excited about. Who believe technology should work for the people using it, not the other way around.
And we’re here, every step of the way.