The Evolving POS Ecosystem: A Talk with BlueStar’s Dean Reverman

Jun 7, 2024 | Expert Interviews

In this episode of Talk Tonic, Rick Malthaner (VP of Tonic Channel) dives deep into the evolving world of restaurant and retail technology with Dean Reverman, VP of Marketing at BlueStar. They explore BlueStar’s unique value proposition as a distributor, the concept of the “Partner Ecosystem,” and how partnerships between hardware manufacturers, software providers, and resellers are essential for growth. Dean also shares insights on the importance of programs like Tech Connect in fostering collaboration and innovation within the channel, how VARs can leverage emerging technologies to stay competitive, and the role of education and knowledge-sharing in ensuring the success of the channel.

Whether you’re a POS reseller, a restaurant owner, or interested in the future of retail tech, this conversation provides valuable insights into the power of partnerships and the industry’s changing landscape.