In this episode of Talk Tonic, Rick Malthaner sits down with Mark Fraker, CTO of BlueStar, to discuss the dynamic landscape of the POS channel ecosystem. They explore BlueStar’s unique approach to distribution, emphasizing the importance of partnerships and collaboration between hardware manufacturers, software providers, and resellers.
Mark shares his insights on the rise of new technologies like AI and how VARs can leverage them to stay competitive and meet the changing needs of their customers. They also discuss the importance of education and knowledge-sharing within the channel, highlighting programs like Tech Connect that foster innovation and growth.
Key Takeaways
- BlueStar’s evolution from a distributor to a technology partner
- The significance of the POS channel ecosystem and the power of partnerships
- The impact of emerging technologies like AI on the industry
- The changing role of VARs and the importance of adapting to new trends
- The value of education and knowledge-sharing within the channel
Watch the full Talk Tonic interview to gain valuable insights into the future of restaurant and retail technology.
