Michael Tash Shares Decades of POS Reseller Insights & Industry Perspective | Talk Tonic with Michael Tash
We were thrilled to sit down with a true industry veteran, Michael Tash, at RetailNOW 2024 for a compelling Talk Tonic session. As the owner of Essential Systems Solutions, a multi-term RSPA board member, and even a performing musician, Michael brings a unique and valuable perspective to the table. If you’re a POS reseller navigating today’s dynamic market, this conversation is packed with relevant POS reseller insights from Michael Tash.
The Power of Community & RSPA:
Michael shares why investing time in organizations like RSPA is crucial. Learn about the evolution of the community and why networking remains the single most valuable takeaway from industry events – moving beyond territoriality to collaboration. This section offers great RSPA insights.
Why the Trusted Local Advisor Still Matters
In an era of acquisitions and direct-to-merchant models, Michael discusses the shifting POS landscape. He makes a strong case for the enduring value of the local VAR – the trusted advisor who provides essential support when merchants need it most, especially compared to impersonal, online-only solutions. Hear his take on why “it just works” and reliable support often outweigh the lure of “free” POS. This is essential POS partner advice.
Navigating Industry Shifts & Tech Cycles
From server-based to cloud to edge, the technology is always changing. Michael reflects on these cycles and the importance of choosing solutions that genuinely meet restaurant needs, particularly in fast-paced environments. This restaurant tech discussion touches on the practical realities versus the hype.
Lessons from an Unexpected Place
How does being a musician inform running a POS dealership? Michael draws fascinating parallels, emphasizing the role of relationships, networking, and adaptable “performance” in both business and music.
Talking Payments
The conversation also touches on the complexities of payment processing and the importance of educating merchants clearly and honestly about effective rates versus advertised deals.
Dive into the full Talk Tonic Michael Tash interview for more wisdom on building relationships, adapting to change, and thriving as a POS partner.
Visit Essential Systems Solutions’ website to learn more about their services and solutions: www.esspos.com
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